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A new ad released for Sarah Palin's return to reality TV has made her love of guns clear.
'She's coming with a full heart and a full magazine,' the new poster for the upcoming Sportsman Channel show Amazing America reads.
The poster comes as the Wisconsin-based Sportsman Channel ramps up the publicity for the reality show Amazing America With Sarah Palin.
Getting the message across: Sarah Palin is hosting a reality show that shows 'American trailblazers' from across the country who partake in outdoor sports
They released a 30-second spot on Monday that shows snippets of people running with bulls, racing cars, zip lining, and wrestling.
The gun reference seems appropriate, since the ad also manages to feature people shooting bullseyes and deer dummies with handguns, rifles and bows and arrows.
'This show is going to highlight a freedom that we are able to experience here in America,' Palin says in the ad.
Palin, who a voiceover describes as the 'first lady of the outdoors', also plugged the show's slogan 'Get red, wild and blue, America'.
Though she is shown briefly in a clip riding a dogsled in the Alaskan wilderness, she is not shown interacting with the other 'trailblazers' who will be featured on the show once it airs on April 3.
Palin is said to be the host but is described as having a major part in the show, bringing viewers 'where the American Spirit and the Great Outdoors are celebrated in equal measure,' according to the channel's press release.
'First Lady of the Outdoors': This is the former Alaskan governor's second time hosting a reality show
Her favorite state: She is shown briefly riding on a dog sled in the most recent ad
'From everyday people to business leaders and celebrities; in cities, suburbs and towns; the leader of the 'Status Go' movement– Palin– will find the stories of people and places that share and reflect her passion for what makes America the great, amazing nation that it is.'
It is unclear how much Palin, 50, will be paid for her work on the show.
Amazing America With Sarah Palin is the former Republican Vice Presidential candidate's second foray into reality television, after her TLC show Sarah Palin's Alaska lasted only eight episodes in 2010.
The show is not believed to interrupt her ongoing contract with Fox News, where she is on retainer as a contributor.
She is not the only Palin family member to turn to reality television for a paycheck.
Her husband Todd was involved in the military-inspired reality show Stars Earn Stripes and their daughter Bristol both had her own show on Lifetime with her son and was a contestant on Dancing With The Stars.
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