Thursday, July 31, 2014

  • The photo taken at the Oscars by Bradley Cooper is perhaps the most famous example of an usie
  • The word is pronounced 'uss-ee', rhyming with 'fussy'
  • One expert from Golden Gate University in San Francisco, California, said usies have more social value than selfies as they show off relationships
  • Pope Francis' group selfie with visitors at the Vatican last year could be the first chronicled celebrity usie, it is reported

By Sarah Griffiths

Selfie was named 'word of the 2013' by Oxford Dictionaries but now there's a new term on the block: the usie.

Pronounced 'uss-ee' - and rhyming with 'fussy' - the word marks the growing trend for people squeezing their friends into their camera frame, as well as themselves.

Examples include the famous Oscars usie taken by Bradley Cooper and featuring Kevin Spacey, Angelina Jolie, Julia Roberts, Brad Pitt, Jennifer Lawrence and Ellen Degeneres, among others.

Say cheese! There's a new word to describe a group selfie and it's usee (pronounced uss-ee). This is perhaps the most famous example, taken by Bradley Cooper and featuring a host of Hollywood stars at the lastest Oscars ceremony

Say cheese! There's a new word to describe a group selfie and it's usee (pronounced uss-ee). This is perhaps the most famous example, taken by Bradley Cooper and featuring a host of Hollywood stars at the lastest Oscars ceremony

RISE OF THE SELFIE STICK: 'ARM EXTENDERS' TAKE THE PERFECT PHOTO

The ubiquitous selfie taken by Bradley Cooper on Ellen DeGeneres' phone was all over the media following the Oscars

The problem that many people highlighted was the fact that Cooper's arms weren't quite long enough to fit everyone in - but now there's a solution, dubbed the 'selfie stick.'

A number of companies are now selling 'arm extenders' that not only hold the camera, but are also used to take the shot and even focus the image.

The trend for cameras on sticks, also known as monopods, isn't new and a number of sticks are already available for digital cameras from companies including Opteka and XShot.

Monpods work by holding the camera in landscape mode, with the screen facing the photograph er, and using the front-facing camera.

Buttons on the handle of the stick are used to control the device. Depending on the model, some monopods will manually press the shutter button on the side of phone using an arm, or similar.

Others connect remotely via Bluetooth and take the photo using software controls.

Some people think selfies are a mark of vanity and Michal Ann Strahilevitz, a professor of marketing at Golden Gate University in San Francisco who studies consumer behaviour, said: 'Usies are a growing trend that I think have far more social value than selfies.'

In contrast to one-person selfies, usies are 'more about the relationship, and less about you and your hair,' he said.

The word, which can be spelled usie, and ussie, has been showing up in written material since at least April 2013, according to Ben Zimmer, executive producer of Vocabulary.com and language columnist for The Wall Street Journal.

A Business Insider story from January noted that the outstretched arm of the photo-taker in usies is a 'signature' of the image, because the shooter has to get the camera far enough away to get the group in the frame.

In March, The Times of India said Pope Francis' group selfie with visitors at the Vatican last year 'could possibly be the first chronicled celebrity usie.'

Other publications have proclaimed the selfie trend dead, with usies rising in popularity to replace them.

'There are countless variations on the theme, including "twofie," "threefie," et cetera, if you want to specify the number of people photographed,' said Zimmer.

A recent study found that selfies taken of a couple, known as relfies, are a sign of a strong relationship, but can make people unpopular with their friends.

Michal Ann Strahilevitz, a professor of marketing at Golden Gate University in San Francisco, said: 'Usies are a growing trend that I think have far more social value than selfies.' Here, Prime Minister David Cameron takes an usie with locals during campaigning for the local election in Harrow, northwest London

Michal Ann Strahilevitz, a professor of marketing at Golden Gate University in San Francisco, said: 'Usies are a growing trend that I think have far more social value than selfies.' Here, Prime Minister David Cameron takes an usie with locals during campaigning for the local election in Harrow, northwest London

In March, The Times of India said Pope Francis' group selfie (pictured) with visitors at the Vatican last year 'could possibly be the first chronicled celebrity usie'

In March, The Times of India said Pope Francis' group selfie (pictured) with visitors at the Vatican last year 'could possibly be the first chronicled celebrity usie'

Dr Benjamin Le, of the University of Haverford in Pennsylvania, found that people tended to think their friends were in happier relationships when they first started posting pictures together, or referred to each other in relationship statuses on social networks.

'The take home message is that others will assume you are in a good relationship if you post relfies, change your status to 'in a relationship with…', and talk about your relationship on Facebook,' he wrote.

'In addition, people viewing your profile are pretty accurate in their ratings of your relationship. If you are in a strong relationship, viewers can pick that up from your Facebook profile.

'However, there is some danger in getting too schmoopie about your relationship on Facebook; although your friends will think your rel ationship is going well, they will like you less.'

The relfie, or 'relationship selfie' can quickly become annoying for friends, researchers have warned - but is a sign of a strong relationship.

The relfie, or 'relationship selfie' can quickly become annoying for friends, researchers have warned - but is a sign of a strong relationship.

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