Sunday, June 29, 2014

  • Celebrity perfume tends to be bought by men for casual partners
  • A romantic choice means your man has a long term scenario in mind
  • Men who are married or in long term relationships plump for classics

By Ruth Styles

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Everyone likes finding a new perfume under the tree come December 25th but while some fragrances reveal just how much your other half loves you, others could be a sign that things are going awry.

New research has found that the perfume a man chooses for his partner offers an indication of how serious he feels the relationship is.

And it's bad news for fans of celebrity fragrance - men who slip perfumes by Beyonce, One Direction or Britney into their partner's stockings see the liaison as nothing more than a casual fling.

Out of luck: If a perfume by Beyonce turns up in your stocking, it would seem that you're just a fling

Out of luck: If a perfume by Beyonce turns up in your stocking, it would seem that you're just a fling

But if you get a romantic choice such as Beautiful by Estee Lauder, Romance by Ralph Lauren or J'Adore by Christian Dior, it means he sees you as a keeper.

Interestingly, the results were mirrored by the feelings of the recipients, with women gifted a celebrity fragrance saying the present lacked the personal touch, while more than half of those who received a romantic choice felt a romantic sounding fragrance was a sure sign they were meant to be.

But romantic choices aren't the only perfume used to make potential partners happy. Women in new relationships tend to receive daring designer choices, as men make a bid to impress with their perfume know-how.

Typical gifts doled out by men with new loves include Flora by Gucci, Candy by Prada, Daisy by Marc Jacobs and Just Cavalli by Roberto Cavalli.

Better: Chanel No. 5 means an established relationship while Ralph Lauren's Romance was picked by lovers

While new couples tend to exchange cutting edge fragrances, those in long term relationships prefer to present their other half with a classic choice such as Chanel No.5.

Other popular options, according to the survey of 2,000 male shoppers at Debenhams, included Thierry Mugler's Angel, Opium by Yves Saint Laurent and Tresor by Lancôme.

Commenting on the revelations, a spokesperson for Debenhams said: 'For centuries we've been taught the bigger and more extravagant the gift the more your partner thinks of you, when all along the key to discovering where your relationship is heading can be found in a bottle of perfume.

'Our survey brings to life the time old method of communication of a "message in a bottle" proving that even with all the technological advances this form of communication never fails us!'

CHRISTMAS PERFUME DECODED: WHAT THA T NEW SCENT REALLY MEANS

From Our Moment by One Direction to Ralph Lauren's Romance, here's what his festive gift reveals about your relationship.

Romance by Ralph Lauren

If you get the American brand's romantic rosy perfume under your tree, then you could be onto a winner. 67 per cent of men who purchased fragrances with loving or pretty names said it reflected their feelings towards their new partner.

Just Cavalli by Roberto Cavalli

If a daring designer name appears in your stocking then your new (or potential) man is doing his best to impress you. 29 per cent of those asked said that showing off their perfume know-how is a key part of cementing a new relationship.

Our Moment by One Direction

This is one fragrance you really don't want to unwrap if you're hoping for something more from your current relationship. A staggering 58 per cent of men said they would present celebrity perfumes to the female half of a fling or casual relationship.

Chanel No.5

Getting a classic scent like Chanel No. 5 or Angel by Thierry Mugler means you're firmly ensconced as the number one woman in his life, according to the survey. 47 per cent of male shoppers said that a beautiful well-loved perfume was the perfect choice for a long term love.

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